Saatva Westport arrives in Connecticut in time ahead of the back-to-school season

The DTC mattress company opens its first location in Connecticut.

Saatva, the Smarter Luxury Sleep Company, has arrived in Westport. Saatva's newest Viewing Room in Southwestern Connecticut is the company’s first outpost in the Constitution State. The immersive, multi-level, 4,684-square-foot space in Fairfield County was designed to be more than a standard mattress store. Saatva Westport is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.

“We’re thrilled to be open Saatva’s first freestanding retail location in one of Connecticut's most exclusive waterfront communities,” said Saatva CEO Ron Rudzin about the Westport location. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box.”  

A New Design Experience

Saatva Westport showcases the latest step in the company’s retail design journey. Saatva's Connecticut flagship was conceptualized by Hines Collective, an interior design and management company that works on luxury residential and commercial projects, and Ware Malcomb, an award-winning multidisciplinary architecture and design firm. Hines Collective integrates modern touches and emphasizes the physical interpretation of Smarter Luxury Sleep. It complements Ware Malcomb's design and construction approach, which provides an elegant and sophisticated experience in one of Connecticut's most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. Numerous ‘wow’ moments throughout the interior create an elegant yet digitally elevated shopping experience. Like all Saatva Viewing Rooms, Saatva Westport is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace. 

From the moment a visitor enters the space, the Viewing Room redefines the traditional mattress-buying experience. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva Westport offers an inviting respite. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's "made in America" philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options, Saatva’s suite of organic bedding products is also on display, including the new breathable Organic Quilted Pillow and airy Waffle Knit Duvet Cover Set, perfect for upgrading one’s sleep sanctuary, even during the dog days of summer. 

Cutting-Edge Technology

Thanks to a long-standing retail technology partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Westport Viewing Room completes Saatva retail openings in the summer of 2024, creating a new shopping outpost for the tri-state area residents to explore the best in American mattress design and craftsmanship before the leaves change and students head back to school. Visit the Viewing Room to discover the brand's growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Westport
888 Post Road East
Westport, CT 06880
Hours of operation: Monday - Friday 10 AM - 7 PM, Saturday 10 AM - 6 PM, Sunday 11 AM - 6 PM
203.293.6910
info@saatva.com