Saatva opens its first location in Dallas in time for Black Friday holiday shopping

The DTC mattress company’s first modern retail experience in Texas opens during the holidays.

Saatva, America’s Smarter Luxury Sleep company, has opened its newest retail location in the heart of Dallas. Saatva's newest retail location, situated in the upscale West Village neighborhood, is the company’s newest location and its first in the Lone Star state. The immersive 4,500-square-foot space was designed to be more than a standard mattress store. Saatva Dallas is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.

“We’re thrilled to be opening our newest Viewing Room in one of Dallas' most luxurious shopping districts,” said Saatva CEO Ron Rudzin about the new McKinney Avenue location. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box.”  

A New Design Experience

Saatva Dallas showcases the company’s new retail design journey. This new location was conceptualized by Hines Collective and studioTROIKA, a Boston-based architecture firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep. This perfectly complements studioTROIKA’s partner-led, old-school design and construction approach that provides elegance and sophistication in one of Century City's most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. The coved ceiling, with its undulating lines, guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6-by–10-foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Dallas is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,  subtle color palette, warm lighting,  sustainable flooring, and wall treatments, Saatva Dallas offers an inviting respite from the city’s bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's "made in America" philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options.  Saatva’s suite of organic bedding products is also on display, including the new Organic Velvet Diamond quilt and the Organic Channel Cotton quilt, perfect for upgrading one’s sleep sanctuary. 

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Dallas Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillow, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Dallas Viewing Room opened in November during the Black Friday-Cyber Monday holiday, creating a new shopping outpost for the residents of Texas to explore the best in modern, eco-responsible sleep products and accessories.  Visit the Saatva Dallas Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Dallas
3699 McKinney Ave
Dallas, TX 75204
Hours of operation: Monday - Friday 10 AM - 7 PM, Saturday 10 AM - 6 PM, Sunday 11 AM - 6 PM
972.930.1589
info@saatva.com

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