Saatva Opens in Baltimore: Experience Luxury Sleep during Better Sleep Month

The DTC mattress company’s modern retail experience arrives at Baltimore's upscale Harbor East

Saatva, America’s Smarter Luxury Sleep company, has officially opened its newest Viewing Room in Baltimore, Maryland. Situated in the vibrant Harbor East neighborhood, the 3,933-square-foot space is Saatva’s first location in the state, offering an immersive shopping experience that blends modern retail technology with personalized service. This location expands Saatva’s presence on the East Coast, allowing residents to experience Saatva’s full lineup of eco-responsible luxury mattresses and bedding products.

“We are thrilled to bring Saatva’s luxury sleep experience to Baltimore,” said Saatva CEO Ron Rudzin. “This Viewing Room offers a beautiful, personalized setting where customers can explore our handcrafted products while enjoying the best-in-class customer service we are known for. It's an extension of our commitment to providing high-quality, made-to-order mattresses that don’t come in a box.”

A New Design Experience

Saatva Baltimore showcases the latest step in the company’s retail design journey. Saatva's Maryland flagship was conceptualized by Hines Collective and Ware Malcomb, an award-winning multidisciplinary architecture and design firm. Hines Collective integrates modern touches and emphasizes the new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb's design and construction approach, which offers a serene atmosphere, complete with warm lighting and custom architectural elements that enhance the shopping experience.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. The coved ceiling, with its undulating lines, guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6-by–10-foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Baltimore is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,  subtle color palette, warm lighting,  sustainable flooring, and wall treatments, Saatva Baltimore offers an inviting respite from the city’s bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's "made in America" philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options, Saatva also debuted its latest innovations for the bedroom. The in-store newness included the Cassis and Amalfi storage beds, whose designs are inspired by international costal cities, the new Signature Sateen bedding collection, made with silky-soft OEKO-TEX® Standard 100 certified cotton sheets, as well as a Bunkie Board designed to support and protect the dual-sided Zenhaven Latex Mattress that offers two distinct comfort options on each side. These new additions to their home furnishings and bedding ranges help simplifying the purchase journey while ensuring an easy setup for a restful night's sleep.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Baltimore Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillow, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Baltimore Viewing Room officially opened in May, during Better Sleep Month, offering Baltimore residents a new destination to discover and shop for high-quality, eco-responsible sleep products. Visit the Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Baltimore - Harbor East
1001 Fleet Street
Baltimore, MD 21202
Hours of operation: Monday - Saturday 10 AM - 7 PM, Sunday 11 AM - 6 PM
667.290.5972
info@saatva.com