Saatva Debuts in Florida: First Viewing Room Opens in Orlando's Iconic Winter Park District

The DTC mattress company’s first modern retail experience in Florida opens just in time for the holiday shopping season

Saatva, America’s Smarter Luxury Sleep company, is excited to announce the opening of its first Florida retail location in the prestigious Park Avenue District of Winter Park. Located at 501 South Park Avenue, this immersive showroom is designed to offer a luxurious, tech-enhanced mattress shopping experience for Orlando residents and visitors alike.

“We're thrilled to introduce our first Florida Viewing Room in Winter Park, a city known for its vibrant culture and elegance,” said Saatva CEO Ron Rudzin. “This location marks an important milestone for us as we bring Saatva’s signature white-glove service and handcrafted luxury mattresses to a new region.”

A New Design Experience

Saatva Orlando showcases a new step in the company’s retail design journey. This new location was designed by Hines Collective and studioTROIKA, a Boston-based architecture firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep. This perfectly complements studioTROIKA’s partner-led, old-school design and construction approach that provides elegance and sophistication in one of Orlando's most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. The coved ceiling, with its undulating lines, guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6-by–10-foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Orlando is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,  subtle color palette, warm lighting,  sustainable flooring, and wall treatments, Saatva Orlando offers an inviting respite from the city’s bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's "made in America" philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options, Saatva also debuted its latest innovations for the bedroom. The in-store newness included the Crete Platform Bed and Adra Leather Bed, as well as the GOTS® certified Organic Quilted Pillow and Organic Quilted Mattress Topper. These new additions to their home furnishings and bedding ranges help simplify the purchase journey while ensuring an easy setup for a restful night's sleep.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Orlando Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillow, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Orlando Viewing Room officially opened in November, just in time for the holidays, offering Florida residents a new destination for high-quality, eco-friendly sleep products. Visit the Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Winter Park - Park Avenue District
501 South Park Avenue
Winter Park, FL 32789
Hours of operation: Monday - Friday 10 AM - 7 PM, Saturday 10 AM - 6 PM, Sunday 11 AM - 6 PM
321.207.6770
info@saatva.com