Saatva Takes the Ice as Sponsor of 2024 Skate America, the first event in the International Skating Union's (ISU) Grand Prix of Figure Skating Series

The Smarter Luxury Sleep Company sponsors the nationally televised ice skating

Saatva, the Smarter Luxury Sleep Company, is pleased to announce its sponsorship of 2024 Skate America, which will take place in Allen, Texas, October 18-20, 2024.

"We're thrilled to partner with U.S. Figure Skating and Skate America once again," says Joe McCambley, chief marketing officer for Saatva. "Figure skaters are some of the most talented and fiercest competitors in the world of sport, and we're pleased to support them with sleep products that help promote peak athletic performance."

This competition will be held at the Credit Union of Texas Event Center, home of the ECHL's Allen Americans ice hockey team. Headlining the event for the U.S. are four World medalists: Madison Chock and Evan Bates, Ilia Malinin, and Isabeau Levito. 

"We are delighted to welcome Saatva back as an official sponsor of U.S. Figure Skating," Annie White, senior director of marketing and sales said. "Saatva’s commitment to excellence and quality aligns perfectly with the values of U.S. Figure Skating and we are excited to have them joining us in Allen. We look forward to introducing ice skating fans to Saatva's made-to-order mattresses and luxury bedding products that provide the ultimate sleep experience.

Established in 2010, Saatva was the first company to sell luxury, American-manufactured,  made-to-order mattresses online. Its name, “Saatva,” is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Unlike most online mattress brands, Saatva delivers and sets up all its products in the customer's home, creating an ultra-luxury and hassle-free buying experience. The Smarter Luxury Sleep company has expanded in to retail and now has two immersive Viewing Rooms in the Lone Star state, in Houston and Dallas.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs and high school teams, and more than 1,000 registered Learn to Skate USA programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.  Learn more about 2024 Skate America here and follow U.S. Figure Skating on social media @usfigureskating for the latest news and updates. 

About Credit Union of Texas Event Center

Formerly named Allen Event Center, the Credit Union of Texas Event Center is one of the most diverse arenas in the DFW Metroplex. The center hosts more than 100 events annually with an annual $13 million economic impact. Events at the 7,000+ seat facility include concerts, sporting events, graduations, trade shows, family ice shows, and more. The arena is also home to the Allen Americans Hockey Club (ECHL) and the Dallas Sidekicks Soccer Club (MASL). Credit Union of Texas Event Center is the property of and managed by the City of Allen. Learn more about the Credit Union of Texas Event Center here, and follow @CUTXEventCenter on social media to learn more about the wonderful year-round activities taking place at the arena.