Saatva Opens New Flagship Store in New York's Iconic Flatiron District

The DTC mattress company’s modern retail experience comes home to New York ahead of Presidents' Day

Saatva has returned to New York to provide shoppers with a new take on Smarter Luxury Sleep. Saatva's newest Viewing Room in Mahattan's Flatiron District neighborhood pays homage to its first retail location, elegantly reimagined in a two-story space. The immersive 6,500-square-foot space located near the iconic Madison Square Park, was designed to be more than a standard mattress store. Saatva Flatiron is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.

“We’re thrilled to return home and open a new location in one Manhattan's premier shopping districts,” said Saatva CEO Ron Rudzin about the brand's new Flagship location. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box.”  

A New Design Experience

Saatva Flatiron showcases the latest step in the company’s retail design journey. Saatva's lower Manhattan flagship was conceptualized by Hines Collective and Sargenti Architects, an international architecture firm. Hines further integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Sargenti's design and construction approach, which provides an elegant and sophisticated experience in one of New York's most vibrant shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, like the central staircase joining the two beautifully outfitted floors and a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Flatiron is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. 

From the moment a visitor enters the space, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva Flatiron offers an inviting respite from New York City's hustle and bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva's "made in America" philosophy, interior materials and finishes, including the architectural lighting, were manufactured in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options. Saatva’s suite of organic bedding products is also on display, including the new Organic Velvet Diamond quilt and the Organic Channel Cotton quilt, perfect for upgrading one’s sleep sanctuary. 

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Flatiron Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillow, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Flatiron Viewing Room is third retail opening in 2024, creating an additional shopping outpost for the residents of the Big Apple to explore the best in American mattress design and craftsmanship ahead of Presidents' Day. Visit the Viewing Room to discover the brand's growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:
Saatva Flatiron
893 Broadway
New York, NY 10003
Hours of operation: Monday - Friday 10 AM - 7 PM, Saturday 10 AM - 6 PM, Sunday 11 AM - 6 PM
646.775.6330
info@saatva.com