Saatva Unveils the Loom & Leaf Memory Foam Mattress

Saatva Expands into Memory Foam Market with Loom & Leaf, Offering Eco-Friendly Luxury Mattresses at a Fraction of Traditional Retail Prices

Saatva, the Smarter Luxury Sleep Company, announces the launch of its second mattress, Loom & Leaf, a new standard in eco-friendly, luxury, memory foam mattresses with all of the comfort and none of the compromises. With today's news, Saatva has become the only DTC sleep brand with a commanding presence in both the memory foam and hybrid innerspring markets.

Expansion to the memory foam space (currently 25 percent of the mattress market) was the natural next step for Saatva, one of the fastest-growing e-commerce sites in the world. Forbes recently named it one of America's Most Promising Companies.

"The mattress industry is broken. Between the massive retail markups and obscure price comparisons, mattress shopping is an unnecessarily confusing and expensive experience," said Loom & Leaf and Saatva co-founder Ricky Joshi. "Saatva built a complex infrastructure to make it easier for consumers to buy quality hybrid innerspring beds, and we wanted to offer all types of sleepers the highest quality sleep experience."

Unlike foam mattresses currently available online, Loom & Leaf's ultra-premium beds are made with five state-of-the-art layers that are too structurally sophisticated to be rolled and shipped in boxes. Through Saatva's national network of 9 factories and 150 white-glove delivery partners, Loom & Leaf will offer in-home delivery and installation with a 365-night trial.

Rest deeply with Saatva's ultra-premium memory foam mattress that strikes the perfect balance of comfort, support, and luxury. Available in one height and two comfort levels, "Relaxed Firm" and "Firm," all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Key benefits of the mattress include:

• Cooling comfort: Sleep cooler than traditional memory foam mattresses with its proprietary gel-infused lumbar crown and its breathable cover made with organic cotton provides an airy and cushioned sleep surface.
• Targeted support: Excellent pressure-point relief with CertiPUR-US® certified memory foams that hug your body's curves. Lumbar Zone® Quilting & gel-infused memory foam lumbar crown provide enhanced lower back support.
• High-quality memory foam layers: The body-hugging, high-density 2.5" of CertiPUR-US® certified memory 5-lb foam core provides the perfect balance of comfort and support. The core is paired with a 2" transitional foam layer that determines the level of firmness in each model.

Loom & Leaf joins Saatva's innerspring line as the smartest luxury option on the market. Available in one height and two comfort levels, "Relaxed Firm" and "Firm," all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Like all Saatva mattresses, Loom & Leaf comes with complimentary in-home installation to all locations within the continental U.S., and is available online at saatva.com.

In keeping with Saatva's brand promise of offering premium sleep products direct to consumers online, the mattress retails for $2,395 (Queen) or $2,945 (King), which includes the brand's signature white-glove delivery and 24/7 customer support. It comes in standard sizes from Twin through California King and, as with all Saatva mattresses, if it isn't the perfect fit it can be returned within 365 days.

"Saatva's world-class distribution network has enabled us to introduce new product lines that we believe are truly best in class," Joshi said. "We're entering a new phase of e-commerce, one that can tackle even the most entrenched brick-and-mortar strongholds."

About Saatva

Saatva, America’s Smarter Luxury Sleep company, was founded on the principle that everyone deserves healthy, restorative sleep on a quality bed. Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All Saatva mattresses are made to order in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer's home, never compressed in a box for doorstep shipping.

Saatva offers best-in-class mattresses in five different categories--innerspring, ultra-premium memory foam, all-natural latex, hybrid, adjustable air, and specialty designs for babies, youth, and bigger bodies--plus designer bed frames, bedroom chairs and benches, rugs, and top-of-bed products. Made with recycled steel, organic cotton, and CertiPUR-US(R) foams, Saatva's mattresses reflect the company's commitment to green principles and practices.

With best-in-class offerings in every mattress category, Saatva delivers an exceptional customer value proposition, backed by a culture of unparalleled service. It offers a full suite of affordable luxury mattresses, plus designer bed frames, bedroom chairs and benches, rugs, and top-of-bed products.

Since 2019, with the opening of its first brick-and-mortar Viewing Room in New York, Saatva has expanded its showroom network into 18 leading retail markets across the country, including Boston, Chicago, Los Angeles, Philadelphia, San Francisco, Washington, D.C., Houston, and Portland.